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Debi Heck

Senior Vice President

Senior Vice President of Client Services and Account Management Debi Heck joined Healthcare Bluebook in 2020 with more than 30 years of experience in strategic and tactical leadership in client management, retention, and satisfaction. Throughout her career Debi has served in a variety of client-facing roles, which created expertise in developing and maintaining meaningful client relationships and engagement – skills she now applies to a team of 11 client services and delivery professionals who are committed to serving the unique needs of Bluebook clients and members through personal interaction and enhanced product and service offerings.

Debi: I have always loved making connections with people that motivate and enable them to improve their overall well-being and have been fortunate to work for organizations that support those goals. Healthcare Bluebook’s purpose is a natural complement to my personal and professional values with its focus on empowering healthcare consumers to make informed choices for their healthcare needs.

Previously, Debi was Senior Vice President, Client Success for Carrot Sense, a digital smoking cessation company and Senior Vice President, Program Solutions and Client Strategy for Healthyroads, a subsidiary of American Specialty Health.

A native of Iowa, Debi earned a master’s degree in wellness management from Ball State University and her bachelor’s degree in community health education at the University of Northern Iowa.

Debi lives near Austin, TX in Marble Falls with David, her husband of 28 years, and dog, Rex. She is the mother of two young men: Austin, a Realtor in Austin, TX and Adam, an electrical engineering student at Purdue University. Debi enjoys cooking (not baking), fine wine, hiking, traveling, and most of all spending quality time with family and friends.

Our Leadership

Jeff Rice

Founder and Executive Chairman

Julie Freeman

Chief People Officer

Debi Heck

Senior Vice President

Chief Innovation Officer Bill Kampine

Bill Kampine

Co-Founder and Chief Innovation Officer

Scott Michaels

Vice President, Sales Prospecting & Marketing

Anthony Naes

Anthony Naes

Vice President of Sales

Erik Nicholson

Chief Information Officer

Chief Executive Officer Michael S. O'Neil

Michael S. O’Neil

Chief Executive Officer

Zack Samples

Chief Operating Officer

John Sullivan

Chief Financial Officer

Phillip Molner

Managing Partner, Primus Capital

Chris Welch

Director, Primus Capital