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Zack Samples

Chief Operating Officer

Over the past 15 years, Healthcare Bluebook’s Chief Operating Officer (COO), Zack Samples, has developed his expertise in advanced analytics and business operations with a focus on the healthcare industry. As one of Bluebook’s founding members, Zack developed the initial analytics IP and processes that positioned the company to enter the market successfully. Since that time, he has been instrumental in the leadership of key business functions that have been major contributors to the company’s tremendous growth.

As COO, Zack leads the coordination of crucial functions within the organization including implementations, product delivery, data science, data engineering, user support and project management. A member of the executive leadership team (ELT), Zack works closely with each member of the ELT to ensure the organization executes on both its strategic and financial plans and, thus, leads the annual and quarterly strategic planning process that creates the roadmap for the company’s continued success.

Zack: I am passionate about developing teams and cultures of integrity that have high standards and the tenacity to hit their goals. I believe in servant leadership and measure my own success by the growth and development of those around me. I am fortunate to work for a company whose core values truly convey the spirit of our culture and the heart of an organization committed to enriching the lives of those we serve.

Zack earned a Bachelor of Science in Mathematical Statistics from the University of South Carolina. He is a Nashville native and enjoys spending as much time as possible with his wife and two young daughters.

Our Leadership

Jeff Rice

Founder and Executive Chairman

Julie Freeman

Chief People Officer

Debi Heck

Senior Vice President

Chief Innovation Officer Bill Kampine

Bill Kampine

Co-Founder and Chief Innovation Officer

Scott Michaels

Vice President, Sales Prospecting & Marketing

Anthony Naes

Anthony Naes

Vice President of Sales

Erik Nicholson

Chief Information Officer

Chief Executive Officer Michael S. O'Neil

Michael S. O’Neil

Chief Executive Officer

Zack Samples

Chief Operating Officer

John Sullivan

Chief Financial Officer

Phillip Molner

Managing Partner, Primus Capital

Chris Welch

Director, Primus Capital