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Leading a Revolution

Healthcare Bluebook was founded on a simple, yet powerful idea: create fairness in the healthcare marketplace. The healthcare system makes it difficult to find information on quality and cost of care; this hidden information is putting patients at risk. This secrecy puts everyone from consumers to corporations at an unfair disadvantage — leading to gaps in quality of care and much higher costs.

Where it all began

For our CEO, Jeff Rice, MD, bridging the gap and bringing transparency to healthcare is personal. When Jeff's son was 12 years old, he needed foot surgery. As Jeff was setting up the surgery, he found out that the facility costs were going to be over $15,000. In discussing the surgery with his son's doctor, he determined that the surgeon also operated at another facility that had excellent quality and that facility's price was only $1,500. Same surgery, same surgeon, vastly different price — a realization that started a revolution.

Bringing fairness back to healthcare

Following this episode, Jeff embarked on a mission to help others by leveling the playing field with cost and quality transparency that would allow them to make informed healthcare decisions. Since 2007, Healthcare Bluebook has helped millions of people get more value by making it easy for them to find high-quality care at a Fair Price.

Transforming Healthcare with Transparency

We believe simple is smart. It’s transformational. This belief is the driving force behind what makes us different. It’s why our transparency product is not only the most informative, but also the most intuitive and easy to use.

By combining the best cost and quality data with industry-leading usability, Healthcare Bluebook provides people and organizations with everything they need to be more effective healthcare consumers. We’re forever changing the way people choose. We’re bringing fair to healthcare.

Who We Are

We are a diverse team of clinicians, healthcare experts, strategists and technologists dedicated to transforming healthcare with transparency. Our company is leading a revolution to empower people everywhere to become better healthcare consumers by providing cost and quality transparency that makes it easy to find quality care at a Fair Price.

Jeffrey J. Rice, MD, JD

CEO, HEALTHCARE BLUEBOOK

Dr. Rice has over 20 years of clinical, information technology and executive management experience within academic medical institutions, national health plans, disease management organizations and healthcare IT solution consulting firms.

Currently, Dr. Rice is CEO for Healthcare Bluebook, which provides fair pricing to consumers, employers and providers. Previously, Dr. Rice served as Executive Vice President of Medical Leadership and Business Development for Healthways where he was responsible for leading strategic alliances, mergers and acquisitions. Prior to that position, Dr. Rice served as CEO of CareSteps, which was successfully merged with Healthways.

Dr. Rice led the development and implementation of market leading technologies in consumer-oriented evidence based medicine and advanced predictive modeling for CareSteps. In addition, Dr. Rice has extensive managed care operational experience having served in executive roles with NYLCare (New York Life Insurance Company's managed healthcare subsidiary) and as Director of the Managed Care Organization at Duke University. Dr. Rice has served as an independent director of Source Medical Solutions and RevPoint Healthcare Technologies and an advisory board member of Seneca Health Partners Venture Capital Fund.

Dr. Rice earned his medical and law degrees from Duke University. He is a long-time champion of advancing the science of medical outcomes and quality measurement. He serves on the editorial board for the American Journal of Medical Quality and is a member of the editorial board for the Population Health Management journal.

William Kampine

SVP, Client Analytics

Mr. Kampine is an experienced healthcare executive having more than 15 years of expertise in mergers and acquisitions (M&A), strategy, advanced analytics, international management and new venture development. Mr. Kampine currently serves as SVP for Healthcare Bluebook where he oversees the development and delivery of programs designed to meet the needs of employer customers.

Previously, Mr. Kampine was Vice President of Innovation & Insight and a key architect of next generation employer solutions at Healthways, a global leader in providing Disease and Lifestyle Management services. Mr. Kampine served in a number of executive roles at Healthways, including the founding of the internal strategy and M&A function where he led several key strategic acquisitions, as well as the establishment of Healthways business outside the United States.

Prior to Healthways, Mr. Kampine assisted in the development of CareSteps Inc., a predictive modeling and disease management company that successfully merged with Healthways in 2001. Mr. Kampine also served as an economist and consultant to global Fortune 1000 companies in the healthcare, insurance and pharmaceutical industries. Mr. Kampine conducted graduate work in economics at George Washington University and holds an MBA from Carnegie Mellon University.

Erik Nicholson

SVP, Information Technology

Mr. Nicholson is an Information Technology executive with 20 years of expertise creating and implementing strategic IT plans, building and developing cross-functional teams, overseeing operations for major business units, spearheading enterprise level technology projects for Fortune 200 clients, and standardizing development and operational processes across entire enterprises.

Previously, Mr. Nicholson was a Principal at North Highland where he was responsible for selling and delivering IT strategy, implementation and development projects for companies of varying sizes.

Prior to joining North Highland, Mr. Nicholson was Director of Web Development at Healthways. Mr. Nicholson oversaw Web Development for all consumer-facing Web applications and components, spearheading their Web strategy.

Prior to Healthways, Mr. Nicholson served as a Principal Consultant at PriceWaterhouseCoopers where he led development projects for large clients, including Motorola, Keebler, Anheuser-Busch, Zurich American, Sodexho Marriott. Mr. Nicholson specialized in enterprise application design and configuration, implementing enterprise packages, such as SAP technologies, into client business architectures.

Michael S. O'Neil

SVP, Strategy & Development

Michael O'Neil began his professional career writing and producing for television, print, and film. He served as a member of a three-person launch team behind two distinct start-up divisions of a multimedia company, Cowles Enthusiast Media. During this period, Michael also co-produced The Emperor's Club, released by Universal Pictures in 2002.

Mr. O'Neil moved on to complete his MA in Counseling Psychology and Management Science and worked with First Data Corporation to create and execute an Executive Assessment and Development program for the company's top 60executives. He then joined a boutique consulting firm (Hamilton Partners) specializing in aligning strategy and C-level talent for clients ranging from Fortune 100 to private equity portfolio companies.

Michael began working in healthcare as a counseling psychologist, and moved into healthcare services in 2002, where he held P&L responsibility for the Medicare Advantage book of business as a general manager for Healthways (AMHC, NASDQ), specializing in population health and behavior change.

Following Healthways, Michael led strategy and development as a Senior Vice President for HealthSpring, a $6B publically traded company (acquired by Cigna in 2011) operating Medicare Advantage HMO's and Independent Physician Associations. In this role, he worked in partnership with the CEO to identify and address emerging opportunities in the health care industry, with a focus on creating virtual, integrated delivery systems by aligning incentives, data and care resources to improve patient outcomes.

Most recently, Michael was the Chief Executive Officer for Clinically Home, a physician group model providing safe, acute care for patients hospitalized at home, which allows patients to remain in the safety and comfort of their own home in both their acute and post-acute episode of care.

Zack Samples

COO

Zack Samples has over 15 years of advanced analytics and operational experience, the majority of which has been within the healthcare industry.

Mr. Samples currently serves as COO. He is responsible for leading the successful growth and coordination of a broad set of functions including advanced analytics, IT, product development and client services.

As a member of Bluebook’s founding team, he was responsible for developing analytics IP and processes that allowed for rapid growth. Most recently, Mr. Samples served as SVP of analytics and was responsible for leading the analytic and data operation functions that drove the solutions offered by Healthcare Bluebook.

Prior to Healthcare Bluebook, Mr. Samples was a leader in the analytics group of the Nashville based utilization management company MedSolutions. While there, he developed industry leading predictive modeling capabilities and excelled at leveraging the data assets of the company to bridge the gaps between clinical best practices and operational efficiency.

Prior to MedSolutions, Mr. Samples held a number of roles at Healthways. He began his career there as a statistician in the Center for Health Research where he provided analytical insights related to program effectiveness and outcomes. He went on to be a key contributor in the Innovation and Insights group where he was responsible for providing analytic expertise for product development initiatives. Mr. Samples is a Nashville native and holds a Bachelor of Science (BS) in mathematical statistics from the University of South Carolina.

Will Brockman

SVP of Sales

Will is the SVP of Sales for Healthcare Bluebook. In this role, he oversees the company’s sales team and leads the business development strategy for National and Key Accounts, as well as Partnerships, across all regions and industries. Prior to assuming this position, Will served as a VP of National Accounts focused on providing solutions for large self-insured employers in the Eastern Region, and earlier, joined Healthcare Bluebook in 2012 as a Director in Sales.

Previously, Will served institutional investment clients, connecting them with top industry experts and executives from all industries, to inform their investment strategy. Will’s experience allows him to create high-impact business development strategies that drive revenue generation. Prior to joining Healthcare Bluebook, Will served as a Managing Director for a Division of J.P. Morgan in New York, New York.

Will is a Nashville native and holds a B.A. in Economics from the University of Texas at Austin.

John Sullivan

SVP of Finance

John serves as Senior Vice President of Finance for Healthcare Bluebook. In this role, John leads the areas of finance and corporate administration. As Bluebook continues to grow rapidly, John welcomes the ongoing challenge of positioning the company’s finance and administrative systems to efficiently handle the change that accompanies continued expansion.

Before his current role at Bluebook, John served as Director of Operations beginning in 2014 and then as Vice President of Finance.

Prior to Healthcare Bluebook, John led the successful turn-around of one of Nashville’s oldest and largest athletic facilities. After completely retooling the businesses and returning it to profitability, John facilitated the sale of the facility to a private investment group.

John has a Bachelor of Business Administration in Management Information Systems from the University of Texas at Austin. Although John has lived in Nashville for over 10 years and loves the city, he will always consider Texas home.

Jeffrey J. Rice, MD, JD

CEO, HEALTHCARE BLUEBOOK

Dr. Rice has over 20 years of clinical, information technology and executive management experience within academic medical institutions, national health plans, disease management organizations and healthcare IT solution consulting firms.

Currently, Dr. Rice is CEO for Healthcare Bluebook, which provides fair pricing to consumers, employers and providers. Previously, Dr. Rice served as Executive Vice President of Medical Leadership and Business Development for Healthways where he was responsible for leading strategic alliances, mergers and acquisitions. Prior to that position, Dr. Rice served as CEO of CareSteps, which was successfully merged with Healthways.

Dr. Rice led the development and implementation of market leading technologies in consumer-oriented evidence based medicine and advanced predictive modeling for CareSteps. In addition, Dr. Rice has extensive managed care operational experience having served in executive roles with NYLCare (New York Life Insurance Company's managed healthcare subsidiary) and as Director of the Managed Care Organization at Duke University. Dr. Rice has served as an independent director of Source Medical Solutions and RevPoint Healthcare Technologies and an advisory board member of Seneca Health Partners Venture Capital Fund.

Dr. Rice earned his medical and law degrees from Duke University. He is a long-time champion of advancing the science of medical outcomes and quality measurement. He serves on the editorial board for the American Journal of Medical Quality and is a member of the editorial board for the Population Health Management journal.

Our Purpose

TO PROTECT PATIENTS BY EXPOSING THE TRUTH AND EMPOWERING CHOICE

Our Values

SUBSTANCE OVER SPLASH

Add Real Value

HUMILITY

Serve with Gratitude

ACCOUNTABILITY

Do What We Say We Will

RESOURCEFUL

Be Resilient and Agile with Change

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