Our story

At Healthcare Bluebook, our goal is to protect consumers and companies nationwide from overpriced, low-quality healthcare.

The problem we're solving

The healthcare system makes it difficult to find information on quality and cost of care, which puts consumers and corporations at a fundamental disadvantage. Not only is secrecy in healthcare unfair – it results in both higher costs and dangerous gaps in quality of care.

How Healthcare
Bluebook began

For our CEO, Jeff Rice, MD, bridging the information gap and bringing transparency to healthcare is personal. When Jeff’s son was 12 years old, he needed foot surgery. As Jeff was setting up the surgery, he discovered that the facility costs were going to be more than $15,000.

While discussing the surgery with his son’s doctor, Jeff learned that the surgeon also operated at another facility that had an excellent quality rating and price tag of only $1,500.

Same surgery, same surgeon, vastly different price - a realization that started a revolution.


Bringing fairness
back to healthcare

Inspired by this experience, Jeff embarked on a mission to help others by leveling the playing field with cost and quality transparency that would allow them to make informed healthcare decisions.

Since 2007, Healthcare Bluebook has helped millions of people by making it easy for them to find high-quality care at a Fair Price™.

Transforming healthcare with transparency

Bluebook believes simple is smart. It’s transformational. This belief is the driving force that makes Healthcare Bluebook different. It’s also why our transparency solution is not only the most informative in the industry, but the most intuitive and easy to use.

By combining objective price and quality data with industry-leading usability, Healthcare Bluebook provides people and organizations with everything they need to be more effective healthcare consumers.


Our purpose

To protect patients by exposing the truth and empowering choice.

Our values

Substance Over Splash

Add real value


Serve with gratitude


Do what we say we will


Be resilient and agile with change

Stop overpaying for healthcare.

Talk to Bluebook today to learn how you or your business can cut your healthcare spending