For our CEO, Jeff Rice, MD, bridging the information gap and bringing transparency to healthcare is personal. When Jeff’s son was 12 years old, he needed foot surgery. As Jeff was setting up the surgery, he discovered that the facility costs were going to be more than $15,000.
While discussing the surgery with his son’s doctor, Jeff learned that the surgeon also operated at another facility that had an excellent quality rating and price tag of only $1,500.
Same surgery, same surgeon, vastly different price - a realization that started a revolution.