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Scott Paddock

Chief Executive Officer

With over 20 years of experience leading high-growth firms, a deep knowledge of the healthcare technology sector and a proven ability to scale business across markets, Scott Paddock, joined Healthcare Bluebook (Bluebook) in February 2020 as Chief Executive Officer (CEO), succeeding Bluebook Founder, Jeff Rice, MD who now serves as Executive Chairman.

At the time of Scott’s appointment, Bluebook is poised for rapid growth. His broad knowledge of Healthcare and Information Technology brings remarkable value to the organization through his expertise in the consumer, acute and post-acute, employer, payer, third-party administrator, pharmacy, and clinical research market segments.

An entrepreneurial business leader, Scott is passionate about growing businesses through collaborative engagement to help teams achieve personal and career goals. He is gifted at establishing clear objectives, aligning resources and implementing processes and performance metrics to manage growth effectively. Scott’s deep commitment to Bluebook’s mission is the perfect complement to his breadth of knowledge and experience that will be instrumental in the organization’s continued success.

Healthcare Bluebook has transformed the healthcare shopping experience by changing consumer relationships with the healthcare system. As a pioneer in the healthcare transparency space, Bluebook continues its mission to help people make informed decisions about where to go for care. I am thrilled to be part of an organization whose values align with my own, and I look forward to leading Healthcare Bluebook into this next exciting chapter.

Prior to joining Bluebook, Scott was President and CEO for GuideWell Connect, a leading consumer engagement company supporting payers and employers. He has also served in executive roles for Cota Healthcare, Homecare Homebase, and MedeAnalytics.

Scott earned his BS in Physics and a BS in Mechanical Engineering from SUNY Fredonia and University at Buffalo, respectively, and his MBA from Franklin University.

Our Leadership

Jeffrey Rice. M.D.

Jeff Rice

Founder and Executive Chairman

Scott Paddock

Chief Executive Officer

Zack Samples

Chief Operating Officer

Michael S. O’Neil

Sr. Vice President, Strategy & Development

Will Brockman

Chief Revenue Officer

John Sullivan

Chief Financial Officer

Erik Nicholson

Chief Information Officer

Bill Kampine

Co-Founder/Sr. Vice President, Analytics and Innovation

Julie Freeman

Sr. Vice President, Human Resources

Tim Johnston

Sr. Vice President of Sales