Barb Yahnian

SVP, Client Services


Barb Yahnian is the Senior Vice President of Client Services at Healthcare Bluebook where she oversees a team focused on client satisfaction, employee engagement, and achieving a positive ROI for Bluebook’s 4,500+ clients.

She previously served as SVP of community partnerships at GoNoodle, a leading media technology company that develops and distributes movement and mindfullness content for kids and families. Barb led the strategy of building partnerships with local healthcare organizations and helped GoNoodle become one of the fastest adopted online resources positively impacting kids health and well being.

Prior to GoNoodle, Barb was Executive Vice President at Affinion, a customer engagement company, where she ran a 40-person National and Community client team responsible for implementation, engagement, and customer retention/growth goals for 4,700+ financial institution clients. During her tenure, Barb’s team achieved the highest level of customer retention and satisfaction in the company’s history.

Barb holds a B.S. in Communication Studies from Northwestern University in Evanston, Illinois. She currently lives in Nashville and enjoys spending time with her family on Tim’s Ford Lake. Being a Wisconsin native, you can trust she will be cheering on her beloved Green Bay Packers, proudly wearing her green and gold cheesehead attire!